I collect vinyl records & DJ for fun[ experience ]
RAZORFISH
LOS ANGELES/SAN FRANCISCO
ASSOCIATE CREATIVE DIRECTOR
05/09 - Present
Clients: Intel, Microsoft, InfinityWard (an Activision Company)
LOS ANGELES/SAN FRANCISCO
ASSOCIATE CREATIVE DIRECTOR
05/09 - Present
Clients: Intel, Microsoft, InfinityWard (an Activision Company)
TBWA\CHIAT\DAY\TEQUILA
LOS ANGELES
ASSOCIATE CREATIVE DIRECTOR
07/06 - 04/09
Clients: Mars USA/Uncle Ben’s & Pedigree, Energizer, P&G/PUR, Pioneer, Boost Mobile, UNICEF, The Grammy Awards, Shutterfly, VISA, Hoover
LOS ANGELES
ASSOCIATE CREATIVE DIRECTOR
07/06 - 04/09
Clients: Mars USA/Uncle Ben’s & Pedigree, Energizer, P&G/PUR, Pioneer, Boost Mobile, UNICEF, The Grammy Awards, Shutterfly, VISA, Hoover
AGENCY.COM
SAN FRANCISCO
CREATIVE DIRECTOR (01/04-06/06) - SENIOR ART DIRECTOR (12/00-01/04)
12/00 - 06/06
Clients: Miller Brewing, eBay, PayPal, Adidas Golf(TBWA\Chiat\Day), Ask.com, Fox Entertainment, Shutterfly, IndyMac Bank, Discovery Channel, TLC, Pizza Hut, Diet Coke, MandalayBay Resorts, LasVegas.com, Wells Fargo, Visa, Sears, Chicago Board Options Exchange, Academy of Art College, Dey Pharmaceuticals, Ntt/Verio, Kodak, Butterball, HSN.com
Awards: Horizon Interactive Awards 2006 – Gold Sales/E-commerce
Horizon Interactive Awards 2006 – Silver Banner/Email Ad
IAC Awards 2006 – Outstanding Online Rich Media Campaige
IAC Awards 2006 – Best Microsite/Landing Page
IAC Awards 2005 – Best Beverage Rich Media Online Campaign
iNova Awards 2005 – Bronze Marketing Banners
WebAwards Competition 2005 – Standard of Excellence WebAward
International FAB Creative Excellence Awards 2005 - Finalist Banner Advertising
WebAwards Competition 2004 – Standard of Excellence WebAward
International FAB Creative Excellence Awards 2004 – Finalist Banner Advertising
SAN FRANCISCO
CREATIVE DIRECTOR (01/04-06/06) - SENIOR ART DIRECTOR (12/00-01/04)
12/00 - 06/06
Clients: Miller Brewing, eBay, PayPal, Adidas Golf(TBWA\Chiat\Day), Ask.com, Fox Entertainment, Shutterfly, IndyMac Bank, Discovery Channel, TLC, Pizza Hut, Diet Coke, MandalayBay Resorts, LasVegas.com, Wells Fargo, Visa, Sears, Chicago Board Options Exchange, Academy of Art College, Dey Pharmaceuticals, Ntt/Verio, Kodak, Butterball, HSN.com
Awards: Horizon Interactive Awards 2006 – Gold Sales/E-commerce
Horizon Interactive Awards 2006 – Silver Banner/Email Ad
IAC Awards 2006 – Outstanding Online Rich Media Campaige
IAC Awards 2006 – Best Microsite/Landing Page
IAC Awards 2005 – Best Beverage Rich Media Online Campaign
iNova Awards 2005 – Bronze Marketing Banners
WebAwards Competition 2005 – Standard of Excellence WebAward
International FAB Creative Excellence Awards 2005 - Finalist Banner Advertising
WebAwards Competition 2004 – Standard of Excellence WebAward
International FAB Creative Excellence Awards 2004 – Finalist Banner Advertising
ORGANIC, INC.
SAN FRANCISCO
ART DIRECTOR
06/99 - 12/00
Clients: GAP, Old Navy, Banana Republic, The Home Depot, Blockbuster, MasterCard, Textbooks.com, Guild.com, Law.com, Rx.com, Signature Networks, Hoovers Online, Providian Financial, Driving.com
Awards: @d:tech World – Bronze Best Pop-Up Advertisement
SAN FRANCISCO
ART DIRECTOR
06/99 - 12/00
Clients: GAP, Old Navy, Banana Republic, The Home Depot, Blockbuster, MasterCard, Textbooks.com, Guild.com, Law.com, Rx.com, Signature Networks, Hoovers Online, Providian Financial, Driving.com
Awards: @d:tech World – Bronze Best Pop-Up Advertisement
ACADEMY OF ART COLLEGE
SAN FRANCISCO
INSTRUCTOR
01/00 - 06/00
Taught graduate classes on Web/interface design. Participated in the Independent Study Program, teaching and mentoring graduate students one on one.
SAN FRANCISCO
INSTRUCTOR
01/00 - 06/00
Taught graduate classes on Web/interface design. Participated in the Independent Study Program, teaching and mentoring graduate students one on one.
WAX
SAN FRANCISCO
SELF-EMPLOYED/FREELANCE
06/98 - 12/04
Clients: Special Olympics Northern California, J. Walter Thompson, Intel, Eveo.com, Bigstep.com, Kirshenbaum Bond & Partners, PeopleSoft, Chhandam School of Kathak Dance, Soul Funk Clothing, Center for Hip Hop Education, Pacific Rod & Gun Club
SAN FRANCISCO
SELF-EMPLOYED/FREELANCE
06/98 - 12/04
Clients: Special Olympics Northern California, J. Walter Thompson, Intel, Eveo.com, Bigstep.com, Kirshenbaum Bond & Partners, PeopleSoft, Chhandam School of Kathak Dance, Soul Funk Clothing, Center for Hip Hop Education, Pacific Rod & Gun Club
BLUEWATERS MULTIMEDIA STUDIO
SAN FRANCISCO
MULTIMEDIA ARTIST - INTERACTIVE DESIGN, VIDEO, BROADCAST & MOTION GRAPHICS10/95 - 12/98
Clients: Macromedia, GoLive Systems, Sony Electronics, The Sak, Apple Computers, Adobe, Levi's, Ziff-Davis, Sun Microsystems
Awards: Macromedia Shocked Site of the Day: 10/19/1999
SAN FRANCISCO
MULTIMEDIA ARTIST - INTERACTIVE DESIGN, VIDEO, BROADCAST & MOTION GRAPHICS10/95 - 12/98
Clients: Macromedia, GoLive Systems, Sony Electronics, The Sak, Apple Computers, Adobe, Levi's, Ziff-Davis, Sun Microsystems
Awards: Macromedia Shocked Site of the Day: 10/19/1999
[ education ]
SAN FRANCISCO STATE UNIVERSITY
BACHELOR OF ARTS
Fine Art Major w/emphasis on Conceptual Design and Information Arts (New Media Design)
BACHELOR OF ARTS
Fine Art Major w/emphasis on Conceptual Design and Information Arts (New Media Design)
SOFTWARE SKILLS
Photoshop, Illustrator, InDesign, Flash, Fireworks, Dreamweaver, After Effects, Final Cut Pro, Protools, Some knowledge of JavaScript, PHP, and Flash Action Scripting
Photoshop, Illustrator, InDesign, Flash, Fireworks, Dreamweaver, After Effects, Final Cut Pro, Protools, Some knowledge of JavaScript, PHP, and Flash Action Scripting
| Intel Mobile SITE |
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| Creative and UX design and strategy of Intel's mobile site. Established best practices and style guidelines for global use. | |
» View Comps » Visit m.intel.com |
| Intel Mobile Comparison Tool |
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| Using QR codes as product identifiers, a consumer can use this mobile comparison at point of purchase as a final decision aid. | |
» View |
| Intel Augmented Reality Comparison Tool |
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| What if an App could could offer both a branded experience as well a value and usefulness. This augemented reality offer a unique and engaging way to compare computer while demonstaring Intel's leadship with this innovative tool. | |
» View |
| Intel Pocket Buyers Guide |
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| A simple tool to arm the less than saavy consumer with relevant knowlegde in order to empower then to make a correct purchase decision. | |
» View |
| Intel Event Application |
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| An event application to be used for all Intel events worldwide. Designed and implemented as both a Web application as well as and iOS and Android native app. | |
» View |
| Intel Global Gateway Page |
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| Various promos for their top most level entry point of intel.com. | |
» View |
| Intel Gaming Initiative |
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| Idea for sponsored game guides publications program. | |
» View |
| Intel Reel | ||
| A reel highlighting some 2009 & 2010 work. | |
» Watch Video |
| Intel AppUP |
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| Complete branding, photshoot and marketing for Intel's new brand that make a foray into the App world. A strong attempt support the growing demand for Apps on Intel Atom powered Net books. | |
» Web Site & Blog » Event Space Design » Marketing Materials |
| Intel CORE Visualizer |
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| A way to communicate the new visually smart power of the new core processors. INtels' unique DIE pattern is morphed and bent into visually stunning patterens. Any image can be uploaded to create equally beautiful images. | |
» Visualizer |
| Intel Global Web Site Redesign |
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| Redesign of Intel.com to align all of their global web site properties to one uniform brand Identity. | |
» View » Style Guide |
| Sony.com Pitch | ||
| Designs and ideas that help win the business. | |
» View |
| Intel Sponsors of TomorroW |
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| Support for Sponsors of Tomorrowbrand initiative. | |
» View |
| Intel Smart TV |
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| Smart TV initiative and web site support. | |
» View |
| UNICEF Tap Project |
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| Part of a nationwide, pro-bono effort
to raise money to supply clean drinking water to children in developing countries. Each city ran a localized
campain that featured $1 donations for tap water at a particiapting restaurant for the week leading up
to World Water Day. » Thank You A personalized thank you letter from the CEO of UNICEF |
|
» Banner Ad » TV Spot » Web Site (part of TapProject.org) » Screen Saver » Facebook Strategy » Ideas Timeline » Initial Ideas |
| Uncle Ben's | ||
| Continuting the campaign into 2008. A philanthropy initiative, banner ads and a holiday card. | |
» Heart Healthy » Sign Ben's Journal & Help Feed Kids Ad » Sign Ben's Journal & Help Feed Kid Page » Holiday Card |
| PIONEER | ||
| Year two. Evolving the rebranding effort which included a redesign of the Home Entertainment section of the Pioneer web site to reflect the premium positioning. | |
» Animated Transformations » Ink » Home Entertainment Redesign |
| Energizer | ||
| Web sites and ads to support promotions, products and events. | |
» Kung Fu Panda Web Site » Kung Fu Panda Game Ad » Kung Fu Panda Sweeps Ad » Charger Chooser » 20th Birthday Celebration » Advanced Lithium Ads » Lithium - Great Outdoors » Lithium - Rock Climber » Lithium - Topo Map » Lithium - Extreme Temperature » Lithium - Most Powerful » Lithium - Battery Myth |
| THE GRAMMYS | ||
| Support for the 50thAnniversary Grammys to help give credability to the award and create buzz. | |
» 50 Facts » Mashup Album Presentation |
| P & G PUR - Children's Safe Drinking Water |
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| A philanthropic initiative to help supply clean drinking water to people in developing countries with this miracle PUR Water Purifier Packet. | |
» CSDW.org |
| PEDIGREE | ||
| The creation of an International Dog Apprecition Day web site and spec ad banner. | |
» DogRuleDay Micro Site » Rub My Belly |
| Media Art Dialogs | ||
| A Lee Clow initiative to create a conference for the discussion and celebration of Media Arts. Launching in 2009. | |
» MAD Web Site |
| UNCLE BEN'S | ||
| Rebranding effort to focus on the
man Uncle Ben. A treasured icon never used more than a name and an image on a package yet beloved and
respected by comsummers. A complete relaunch of the web site with an experince in Uncle Ben's office so consumers and media could find out a little bit more about this icon. Banner ads to drive traffic to UncleBens.com. » Colbert Report Stephen Colbert's parody of Uncle Ben, his "Alpha Dog of the Week." » AdAge Video News Uncle Ben's receives an unprecedented 1700% increase in traffic to the web site, ranking it the 7th most visited CPG site amongst giants such as MyCokeRewards.com and KraftFoods.com. » New York Times » Read Article Online Front Business page article on the relaunch of Uncle Ben's. » ADWEEK » Read Article Online Barbara Lippert's critique of Uncle Ben's. » Blogs A sampling of the many blogs that featured information and commentary on Uncle Ben's makeover and the we siteNews, markting trade journals, food and personal blogs. |
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» Web Site Video Walk Through » Web Site Screen Shots (Go To UncleBens.com) » Ben's Recipe Book » Welcome to Ben's Office » Ben Over The Years » Extra Ingredients » Ben's Food Pyramid » Ben's Athletic Build » 90 Seconds » Recipe Calendar » Finger Workout » Members Email Newsletter » Ben's Office Concept Sketches |
| Pioneer | ||
| Global rebranding of Pioneer Home
Entertainment with the focus on the Kuro plasma TV. Web sites and ads distributed across the globe for
regional Pioneer marketing efforts. » ADFREAK » Read Article Online AdFreak is throughly creeped out. » ADFREAK FREAKIEST AD » Read Article Online The runner up for the Freakiest Ad of 2007. |
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» Pre-Launch Teaser Site » ProjectKuro.com » CNET Take Over » Screaming Eyeball » Expandable Ad |
| VDAY.ORG | ||
| Banner ads to promote the annual V-Day event, a global movement to end violence against women and girls. | |
» Erase Hate » Search for Pussy » Hot Live Nudes |
| Boost Mobile | ||
| Redesign and creation of sections within BoostMobile.com | |
» Product Selector » Service Selector » Downloads Store |
| EBAY | ||
| "it" campaign ads and teaser
microsite, eBay Express, team invite. » AdCritic "Ebay gets it" » iMedia "The viral nature of the microsite ranks nine out of 10" » OMMA "Agency of the year: Best Creative" |
|
»
Father & Son "it" » What is" it"? » Whatisit.com (no longer available) » eBay Express ideas and comps » Team Invite |
| Adidas Golf | ||
| Website redesign, Landing page and ads. Created in collaboration with TBWA\Chiat\Day San Francisco. | |
» Landing Page » Web Site Screen Shots » All Terrain » Bad Lie » Tech Specs » Movie Teaser |
| MGD.com | ||
| MGD as "Beer. Grown Up." Formerly part of MillerBeer.com which included Miller Lite. The new stragey was to separate the two brands and give each a distinct voice. | |
» Web Site Screen Shots |
| MillerLite.com | ||
| Launch of MillerLite.com as a more youthful beer and it's companion MGD | |
» Web Site Screen Shots |
| Miller Lite NASCAR Racing |
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| The introduction of Miller Lite Racing's new NASCAR driver Kurt Busch and season kick-off sweepstakes email. Originally part of MillerBeer.com, but moved over to the redesigned MillerLite.com once it went live. | |
» Web Site Screen Shots » Sweeps Email |
| Miller Lite SAVE THE TASTE |
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| Web site and emails to support "Save The Taste" promotion which includes t-shirt giveaways and a coast-to-coast train concert tour series. | |
»
Web Site Screen Shots » Sweeps Email |
| MILLER GENUINE DRAFT You Must Be 30 |
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| Site and video ad to support rebranding effort PHASE 1 | |
» You Must Be 30 » Web Site Screen Shot |
| MILLER GENUINE DRAFT Crossing the Line |
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| Site and ads to support rebranding effort PHASE 2 | |
» CTL Golf Ad » Crossing the Line Ad » Web Site Screen Shots |
| MILLER LITE Eternal Pour (Concept) |
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| An idea for an endlessly looping web site where interaction could take place at any time. The journey starts as you pour out of a bottle and into a pint glass. | |
» Eternal Pour |
| VISA Small Business |
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| Spec ads, microsite and other other ideas for an integrated campaign. | |
» Roadblock Ad » Expandable Ad » Standard Ad » Micro Site » Other Ideas |
| Miller Beer Tasteloss Prevention |
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| Ads and web site to help identify Tasteloss and promote Miller Beers as the cure. | |
» Tasteloss Life Vest » Tasteloss Emergency » Tasteloss Web Site on Millerbeer.com |
| Miller Beer Sports Illustrated Swimsuit Promotion |
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| Online ads and SI.com Swimsuit section interstitial for sweepstakes to the Swimsuit shoot. | |
» The Zoom » The Prop » The Focus » SI.com Swimsuit section interstitial |
| Miller Beer You Make the Call |
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| Ads and web site to support a football season initiative. | |
» Beer IQ Quiz » Too Many Carbs Penalty » Flavor Interference » Disco Ref » You Make the Call Web SIte on MillerBeer.com |
| Miller Genuine Draft Flavor 2 Savor Tour |
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| Dynamic Flash web site for a summer concert series, video animation for jumbotron at concert, ads for the concerts and downloadable screensavers. | |
» Micro Site Screen Shots » Concert Video » Screensaver » WebCast Ad » Artist Ad |
| Miller Lite Beer Run Game |
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| Ads and online game at MillerBeer.com to support TV commercial of the same theme. | |
» Web Site Screen Shots » It's Halftime » Taunt » Tease |
| Ebay | ||
| Online rich media ads including a web video ad and dynamic data ads. | |
»
A Day in The Park » World of Color » Window Shopping |
| Miller Beer Miller For President |
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| Ads, web site and other marketing materials announcing Miller candidacy for President of Beers. | |
» Micro SiteScreen Shots » MillerBeer.com » Campaign Buttons » American Anthem » Beer With A Vision » Two Good Reasons » Presidential Qualities » One Vote, Two Ballots » Undecided? » Better Choice » Get The Vote Out » How to Vote » Comedy Central Bug » Evite Template |
| Miller Beer Ads (Misc) |
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| Online ads for MGD and Miller Lite as part of Miller's ongoing branding effort. Ads were inspired by cross-media campaigns, but were unique to the online space in idea and design. | |
»
MGD Tasty Pour » Bud Select Response » MGD Megaphone » Miller Lite Megaphone |
| LasVegas.com | ||
| LasVegas.com's first advertising initiative. The primary focus was awarenness with the goal was of postitioning them as the ultimate destination for Las Vegas travel. The campaign launched with a teaser banner that created buzz and industry press. | |
»
Bright Nights Teaser » We Have It All » Disco Price Guarantee » Disco Destination » Disco Reservations |
| Ebay Holiday Ads |
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| Rich media ads for the holiday shopping season. | |
» Santa's Sleigh » Snow Globe » Wish List » Gift Bot |
| IndyMac Bank | ||
| Ads and landing pages for home mortgages. The goal was create sophisticated visual and messaging brand identity online to differential amongst the competitors. | |
»
Flex Clock » Wish » Wish Landing Page » Scrabble » Montage » Montage Landing Page |
| Miller Beer Ads (MISC) |
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| Online ads for MGD. | |
» Empty
Tap » Mirror Image |
| Pizza Hut | ||
| Awarness and "Free Offer" camaign for Pizza Hut Grabbers product | |
»
Floating Ad » Interactive Turntable » Hand Grabber » Grab Eat Go |
| FOX Dude Where's My Car? DVD Release |
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| Stoner interactive ads for DVD release. | |
» Memorizer Game » Dude-Sweet » Mindless Bubble Poping » Chinese Menu |
| FOX Planet of the Apes Theatrical Release |
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| Project A.P.E. Geocaching Stunt. Flash ads, webtrailers and disruptive floating ads. | |
» Project A.P.E. » Thade Transmission » Attar Breakthrough » Capture Webtrailer » Oppression Webtrailer » Revolution Webtrailer » Kill Them All » Bow Your Head » Only The Strong » There Is No Escape » The Revolution |
| FOX Moulin Rouge Theatrical Release |
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| Web trailer that was the first Eyeblaster to run in North America, interactive ads and viral mini-site. | |
» Another Night » Scrolling Type » Story Cubes » Can Can Dance Demo |
| FOX Cast Away DVD Release |
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| Interactive ads with some "firsts" for
online including a page take over, interactive floating ads and a video in the banner. Labeled as a first in online advertising, in a page take over, AskJeeves is a stranded on desert island. » Read article on Adweek.com |
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» Wilson Lost » Jeeves Stranded » Reunite Wilson » Island Map » Back of Box » Transformation » Tiny Trailer » Friends For Life » Food For Thought » 1000 Miles Away |
| FOX MonkeyBone Theatrical Release |
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| Interactive units with an insulting monkey, the supporting actor. | |
» Smack The Monkey » Free The Monkey » Flatulent Monkey » Monkey Around |
| Old Navy | ||
| Streaming Juke Box and interactive game ads for online branding. | |
»
Streaming Juke Box » Rocket Game |
| Providian Financial | ||
| Created to support direct mailing for Visa card with Smartchip. Site features a card application with instant approval and supporting pages that help sell through product. | |
» Web Site Screen Shots |
| Textbooks.com (a Barnes & Noble Co) |
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| A textbook revolution targeted to college students. This was primarily a gif ad campaign with some excutions and placements pushing beyond the standard of the day. Campaign also included a college survival guide that ran as a sponsorship piece on the Sony Music website. | |
» College Survival Guide » Life Liberty Rollover » Life Liberty Pop-Up » Stay In Bed » Serious Subjects |
| Mastercard | ||
| Mastercard and MLB promotion. Expand ads and floating ads before there was such a thing or the proper vendors to host them. Plus a new "rich" technology, a Flash ad. | |
»
Choice Seats » Peanut Shells » What To Say » Who's On First » Baseball Legend |
| Guild.com | ||
| Some early Rich Media ads including email video, gif expand ad and gif and flash interactive ads. | |
»
Leonardo Promo » Show Case » Mini Gallery » Easy As 1-2-3 |
